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Privacy & Data Protection

Privacy Policy

How Gym Tech Fitness collects, uses, shares, retains and protects your personal information — and the choices and controls you have.

Effective Reviewed Governing law: New York State

Start of privacy policy content

Privacy Policy at a Glance

What we collect
Name, email, phone, inquiry details, purchase and service history, device and usage data.
Why we use it
To answer inquiries, fulfil orders and service calls, and — with your consent — to market and measure.
Who we share with
Google, Meta, Microsoft, HubSpot, Voiceflow and GymSpotter.AI, each under a written data processing agreement.
Your controls
Withdraw cookie consent, unsubscribe, reply STOP, or request access, correction, deletion or a copy at any time.
What we never do
We do not sell your personal information, and we do not use GPS or precise device location.

This summary is provided for convenience only and is not a substitute for the full policy below. Where the summary and the full policy differ, the full policy controls.

1. Who We Are and What This Policy Covers

This Privacy Policy applies to Gym Tech Fitness Service LLC and Gym Tech Sales LTD (together, “Gym Tech Fitness,” “we,” “us” or “our”), operators of gymtechfitness.com and our related digital properties.

We are an independently owned premium fitness equipment retailer, service provider and gym design company serving the New York tri-state area since 2004, with showrooms in Forest Hills (NYC), Southampton (The Hamptons), Woodbury (Long Island) and Greenwich (Connecticut).

1.1 Scope

This policy covers personal information we handle through:

  • Our website, including all forms, interactive widgets and the online store
  • Email, telephone and text message communications with us
  • In-person interactions at our showrooms and at your property during design, delivery, installation and service visits
  • Our advertising and analytics activity across third-party platforms

This policy does not cover the independent practices of third-party websites, manufacturer sites, financing portals or social platforms that we link to. See section 18.

1.2 Our Role

For the information described here, we act as the controller (also called the “business” under United States state privacy laws) — meaning we determine why and how your personal information is processed. Vendors that process data on our behalf and under our instruction act as processors (or “service providers”). Those vendors are identified in section 6.

1.3 Privacy Contact

Gym Tech Fitness Service LLC
Attention: Webmaster — Privacy & Data Protection
Email: webmaster@gymtechfitness.com
Telephone: (866) 496-8324
Postal address available on request for written privacy requests

2. Information We Collect

2.1 Information You Give Us Directly

Identity data
First name, last name, and any name you supply in a message field.
Contact data
Email address, telephone and mobile number, billing address, shipping or service address.
Inquiry data
Service type, budget range, purchase timeframe, equipment type and age, fault description, room or facility type, square footage, access constraints such as stairs, company or facility name, daily user volume, preferred contact method and time, urgency, and free-text messages.
Consent and preference data
Your cookie category selections, marketing consent, SMS consent, selected showroom region, and accessibility display preferences.
Transaction data
Order contents, order value, invoices, delivery scheduling and payment method type. We do not receive or store complete payment card numbers — those are captured directly by our PCI DSS compliant payment gateway.
Service data
Equipment make, model and serial number, repair and preventive maintenance history, technician notes, appointment records and warranty claims.

2.2 Information Collected Automatically

When you use our website, our own systems and our analytics and advertising partners may record the following. We disclose this in specific detail because our contact widget attaches diagnostic and attribution metadata to each submission.

Device and technical data
IP address, user agent string, browser name and version, operating system, device category, screen and viewport dimensions, browser language, time zone, and network connection type.
Approximate location data
Country, state and city inferred from IP address by our analytics providers. We do not request or use the browser Geolocation API, and we do not collect precise or GPS location.
Usage and interaction data
Pages viewed, referring and exit URLs, on-site search terms, links and buttons clicked, maximum scroll depth, time on page, pages per session, session identifier and session start time, and whether pointer, touch or keyboard input was detected.
Attribution data
Campaign parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term, utm_id) and click identifiers (gclid, fbclid, msclkid, ttclid), plus first-party analytics identifiers such as the Google Analytics client ID and the HubSpot visitor token.
Diagnostic data
Where your browser exposes it, battery level and charging state. This is used only to diagnose form failures on mobile devices and is not used for advertising or profiling.
Storage data
Cookies, plus browser localStorage and sessionStorage entries. Section 9 lists these individually.
Note If you decline analytics and marketing cookies, attribution and analytics identifiers are not created and the corresponding fields are submitted empty. Technical fields required to deliver, secure and troubleshoot the form itself may still be recorded.

2.3 Information We Receive From Others

  • Advertising platforms. Aggregated campaign and conversion reporting from Google and Meta.
  • Analytics providers. Aggregated reports, behavioural metrics and session replays from Google Analytics and Microsoft Clarity.
  • Our CRM. Interaction history, email engagement and lifecycle stage maintained in HubSpot.
  • Public and commercial sources. Publicly available business information relevant to commercial and facility inquiries.
  • Referrals. Contact details supplied by architects, designers, contractors, property managers or existing clients who refer you. If you are referred, you may contact us to ask how we obtained your details.

2.4 Sensitive Information We Do Not Want

We do not seek, and ask that you do not submit, the following through our website, forms or chat assistant: Social Security or government identification numbers, full financial account or payment card numbers, health, medical or disability records, precise geolocation, biometric identifiers, racial or ethnic origin, religious or philosophical beliefs, trade union membership, sexual orientation, immigration status, or account credentials.

If you submit such information anyway, we will delete it from our active records once identified. Sending it does not create any obligation on our part to retain, secure or process it in any particular manner beyond what applicable law requires.

3. How We Collect Information

  • Website forms and the contact widget. Sales, service, gym design, move and install, flooring, commercial, callback, email and showroom contact forms, submitted through the floating contact widget.
  • The AI chat assistant. Messages you type, plus any contact details you volunteer in conversation. See section 4.4.
  • Cookies, pixels and browser storage. Set by us and by the partners named in section 6, subject to your cookie choices.
  • Online store checkout. Order, billing, shipping and account data captured through WooCommerce.
  • Telephone, email and text. Anything you tell us when you call, write or text, including notes our team records in the CRM.
  • Showroom and on-site visits. Business cards, written quotations, signed service agreements, site measurements and installation notes.
  • Marketing engagement. Whether you opened or clicked an email, and which links you followed.

4. Consent and Preference Tools on Our Website

Our website presents four separate interactive tools. They operate independently, rely on different legal bases, and store different things. This section explains exactly what each one does, because your choice in one tool does not silently change another.

4.1 Cookie Consent Banner and Preference Centre

On your first visit a consent banner appears in the lower-left corner of the screen. It remains available until you make a choice, and it offers four equally prominent actions. No option is pre-selected, no option is hidden behind extra clicks, and closing the page without choosing does not grant consent.

Accept
Grants consent for all optional categories: analytics and performance, marketing and advertising, and personalization.
Essential
Keeps only strictly necessary cookies. Analytics, advertising and personalization remain switched off.
Decline
Refuses all non-essential cookies. This is functionally equivalent to Essential and is offered separately so that refusal is as easy and as visible as acceptance.
Manage Preferences
Opens the preference centre where you can switch each optional category on or off individually and save your selection.

Your choice is recorded in your browser's localStorage under the key gtf_consent_v20, together with the date, time and policy version. Nothing in that record identifies you personally; it is a set of true or false flags. Because it is stored in your browser, clearing site data will remove it and the banner will appear again.

Google Consent Mode

We implement Google Consent Mode v2. Before you make a choice, all of ad_storage, analytics_storage, ad_user_data, ad_personalization, personalization_storage and functionality_storage default to denied. Only security_storage defaults to granted. Tags that depend on a denied signal do not write identifiers or read existing ones. When you choose, the signals update immediately and a gtf_consent_updated event is pushed to the data layer.

Changing or Withdrawing Consent

Consent is not permanent. Select the accessibility and privacy button in the lower-left corner of any page at any time, open the Privacy tab, adjust any category and save. Withdrawal takes effect immediately for future processing. It cannot undo processing that already lawfully occurred, and it does not by itself delete data already collected — to request deletion, see section 12.

Design commitment Accept, Essential and Decline are rendered at equal size, equal contrast and equal visual weight. We do not use confirmshaming, pre-ticked optional boxes, obstructed refusal paths, or repeated re-prompting after a refusal.

4.2 Showroom and Location Preference Tool

We serve four regions with different showrooms, telephone numbers, addresses and opening hours. A short dialog may appear once asking you to select your state and your nearest showroom so that the correct details are displayed to you.

What This Tool Stores

A single short text value such as long-island or greenwich, plus the state you selected and a small record noting that we have already asked you. Storage keys used are gtf_region, gtf_state, gtf_region_prompt_v1 and a receipt at gtf_region_consent_v1 recording the date, the scope you chose and the method of your request.

What This Tool Does Not Do

  • It does not request or use the browser Geolocation API, so no GPS permission prompt is triggered
  • It does not perform IP-address-to-location lookup to guess where you are
  • It does not use device fingerprinting or any probabilistic identification technique
  • It does not create an advertising identifier or feed any advertising, profiling or lookalike audience
  • It does not transmit your selection to us or to any third party — the value stays in your browser

Legal Basis and Storage Duration

Storing a display preference that you actively selected is a service you explicitly requested. We therefore rely on the strictly-necessary exemption for this storage, the same basis that applies to language selectors, currency selectors and shopping baskets. This basis is independent of the cookie consent banner. Declining analytics and advertising cookies does not disable the showroom selector, and selecting a showroom does not enable any analytics or advertising processing.

Because persistence beyond a single visit should be something you actually asked for, the dialog includes a plainly labelled “Remember my choice on this device” checkbox that states the duration and the effect of unticking it.

Checkbox ticked
Your selection is kept for up to twelve months in localStorage and in a first-party cookie, so we do not ask again.
Checkbox unticked
Your selection is kept in sessionStorage only and is discarded when you close your browser. Nothing persists on your device.
Dialog skipped or closed
Nothing is stored. We record only that we already asked, so that you are not prompted again on the next page.

Changing or Erasing Your Location Preference

Select Change my location in the site footer to switch showrooms at any time, or to clear the stored preference entirely. Clearing your browser's site data for our domain also removes it.

4.3 Accessibility Preferences Tool

The same lower-left corner button opens an Accessibility tab offering text size, line spacing, dark theme, high contrast, reduced motion, a high-legibility typeface, a reading guide and an enlarged cursor.

These settings are stored in your browser's localStorage under gtf_prefs_v20 as numeric levels and true or false flags. They are display settings only. They are never transmitted to us, never linked to your identity, never used to infer a disability, and never used for analytics, advertising, segmentation or profiling of any kind.

Commitment We do not treat the use of accessibility features as a signal about you. Our Accessibility Statement describes each feature, the standards it supports and how to report a barrier.

4.4 AI Chat Assistant

Our website offers an AI chat assistant, powered by Voiceflow, that can answer questions about equipment, gym design and service. Before the first message a privacy notice is displayed and you must choose to begin the conversation. Using the chat is entirely optional.

What is processed
The messages you type, the assistant's replies, the conversation timestamp, and any name, email address, telephone number or project detail you choose to provide in the conversation.
Where the transcript is held
Conversation state is stored in your browser's localStorage so the thread survives page navigation. Transcripts are also processed on Voiceflow's infrastructure in the United States.
Human review
Our team may review transcripts to answer a question you raised, to improve the assistant's accuracy, and to follow up on an inquiry you asked us to follow up on.
What not to send
Please do not enter payment card numbers, government identification numbers, passwords or health information into the chat. See section 2.4.
Automated content
Replies are generated by a large language model and are labelled as such in the interface. They may occasionally be inaccurate or incomplete. See section 10.
Clearing a conversation
Select Restart conversation in the chat menu, or clear your browser's site data for our domain.

5. How We Use Your Information

We use personal information only for the purposes below. Each purpose is paired with the basis on which we rely. Where consent is the basis, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

Purposes of processing and the basis we rely on
Purpose Categories used Basis relied upon
Responding to inquiries and quotations Identity, contact, inquiry Performance of a contract or steps taken at your request
Scheduling and delivering service, repair, delivery and installation Identity, contact, service, address Performance of a contract
Processing orders, payments and returns Identity, contact, transaction Performance of a contract; legal obligation
Gym design and space planning Inquiry, property and space details, photographs you provide Performance of a contract or steps taken at your request
Qualifying and routing leads to the correct showroom or team Inquiry, contact, selected region Legitimate interest in operating the business efficiently
Customer service records and dispute handling All categories relevant to the matter Legitimate interest; legal obligation; establishing or defending legal claims
Email marketing Identity, contact, engagement Consent, or the existing-customer relationship where permitted, with opt-out always available
SMS and text marketing Mobile number, preferences Express written consent
Transactional email and text Contact, order, appointment Performance of a contract
Website analytics and performance measurement Device, usage, attribution Consent for the analytics cookie category
Advertising, retargeting and conversion measurement Cookie and pixel data, hashed email Consent for the marketing cookie category
Showing the correct showroom details Selected region and state Strictly necessary for a preference you explicitly requested
Applying your accessibility display settings Local display preferences Strictly necessary for a preference you explicitly requested
Site security, spam filtering and fraud prevention IP address, device, submission patterns Legitimate interest; legal obligation
Tax, accounting, warranty and regulatory record-keeping Transaction, service Legal obligation

5.1 What We Do Not Do

  • We do not sell your personal information, and we have not sold personal information in the preceding twelve months
  • We do not share personal information for cross-context behavioural advertising without your consent to the marketing cookie category
  • We do not make decisions about you by automated means alone that produce legal effects or similarly significant effects
  • We do not use your data to set individualised prices
  • We do not knowingly process the personal information of children under thirteen
Secondary use If we later need to use your information for a purpose that is materially different from those listed above, we will tell you first and, where the law requires it, obtain your consent before doing so.

6. Service Providers and Data Sharing

We share personal information with the vendors below so that they can perform services for us. Each is engaged under a written agreement that limits them to our documented instructions, requires appropriate security, and prohibits use of the data for their own unrelated purposes.

6.1 Analytics and Advertising

Google Analytics 4, Google Tag Manager and Google Ads

Analytics & advertising

Google Analytics 4 tells us how our site is used. Tag Manager deploys measurement tags. Google Ads measures campaign conversions and supports remarketing.

Microsoft Clarity and Microsoft Advertising

Analytics & advertising

Clarity produces heatmaps and session replays showing how visitors move through pages, which helps us find usability and accessibility problems.

Meta Pixel and Conversions API

Advertising & retargeting

The Meta Pixel measures Facebook and Instagram campaign performance and builds retargeting audiences. It loads only if you consent to the marketing cookie category.

6.2 Business Operations

HubSpot

CRM & marketing automation

GymSpotter.AI

Primary technology processor

GymSpotter.AI builds and operates our contact widget, receives form submissions and routes them to the right Gym Tech team through automated workflows. It acts strictly as our processor.

  • Processed: all form fields you complete, plus the submission metadata described in section 2.2 — page URL, campaign parameters, timestamp, user agent, session identifier
  • Purpose: routing inquiries, lead qualification, logging to our records, notifying our team
  • Storage location: workflow infrastructure and Google Workspace in the United States
  • Retention: only as long as needed to deliver the submission. The authoritative record remains in our own systems
  • Security: transmitted over TLS; access restricted to named personnel
  • Notice: gymspotter.ai/privacy (opens in a new tab)

Voiceflow

AI chat processor

Voiceflow provides the conversational engine behind our AI chat assistant and processes chat transcripts on our behalf.

  • Processed: your messages, generated replies, timestamps, session identifier, and any contact details you volunteer in the conversation
  • Storage location: United States
  • Model training: we do not authorise the use of your conversations to train third-party general-purpose models
  • Notice: voiceflow.com/privacy (opens in a new tab)

WordPress, WooCommerce and hosting

Website & store platform
  • Processed: order history, billing and shipping addresses, contact details, basket contents, account credentials where you create an account
  • Payments: card details are captured directly by our PCI DSS compliant gateway. We receive only the payment method type and an authorisation result, never the full card number

Other operational providers

Support functions
  • Delivery and installation partners — name, address, telephone and access notes needed to complete a delivery
  • Manufacturers and distributors — details needed to fulfil an order, register a warranty or obtain a part
  • Financing providers — only where you choose to apply, and only through their own secure application
  • Professional advisers — accountants, auditors, insurers and legal counsel, bound by professional confidentiality

6.3 Other Permitted Disclosures

Legal process
Where disclosure is required by law, subpoena, court order, warrant or a lawful request from a governmental or regulatory authority. Where we are permitted to notify you, we will.
Rights and safety
Where necessary to investigate suspected fraud, to enforce our Terms of Use, or to protect the rights, property or safety of Gym Tech Fitness, our customers, our staff or the public.
Corporate transactions
In connection with a merger, acquisition, financing, reorganisation or sale of assets. Any acquirer will be bound to honour this policy for information received, and we will provide notice of any material change in how your information is handled.
With your direction
Any other disclosure you specifically ask us to make, such as sharing a design specification with your architect or contractor.

7. Email Marketing

We send marketing email only where we have your consent or an existing customer relationship that permits it, consistent with the CAN-SPAM Act and applicable state law.

7.1 What We May Send

  • New arrivals and featured equipment
  • Promotions, seasonal offers and showroom events
  • Gym design ideas and space planning guidance
  • Preventive maintenance reminders and service tips
  • Company news and announcements

Transactional email — order confirmations, delivery scheduling, service appointment notices, warranty and safety notices — is not marketing. It relates to a transaction you entered into and may be sent whether or not you have marketing consent.

7.2 How We Obtain Consent

  • Form opt-in. A clearly labelled checkbox that is never pre-ticked, on contact forms, quotation forms and at checkout
  • Newsletter sign-up. Where you subscribe of your own accord
  • Existing customer relationship. Purchasers may receive marketing about similar goods and services, with an opt-out in every message

We do not buy, rent or append marketing lists, and we do not add addresses without a lawful basis.

7.3 How to Stop Receiving Marketing Email

Opt out We action requests within ten business days, and usually far sooner. We add your address to a suppression list so it is not re-added later. Transactional email may continue.

7.4 CAN-SPAM Compliance

  • Header information and the sending domain accurately identify us
  • Subject lines accurately describe the content
  • Commercial messages are identifiable as advertisements
  • A valid physical postal address appears in every marketing message
  • A clear and conspicuous opt-out mechanism appears in every marketing message
  • Opt-outs are honoured promptly and are not conditioned on any fee or additional information

8. Text Messages and TCPA Compliance

We send text messages only where you have given the level of consent that the Telephone Consumer Protection Act and applicable state law require for the type of message concerned.

Rates and frequency Message and data rates may apply. Message frequency varies according to your inquiries and your service schedule. Carriers are not liable for delayed or undelivered messages.

8.1 Types of Message

Service messages
Appointment confirmations and reminders, technician dispatch and arrival notices, completion confirmations.
Inquiry follow-up
Replies to a text-back request you submitted through our website.
Transactional messages
Order confirmations, delivery windows and status updates.
Marketing messages
Promotions, event invitations and new product announcements. These require separate express written consent and are never bundled with service consent.

8.2 How We Obtain Consent

  • Website checkbox. Never pre-ticked, and disclosing the sender, message types, that rates may apply, how to stop, how to get help, and a link to this policy
  • Written consent in showroom. On a service agreement or intake form
  • Verbal consent. Recorded in our CRM with date, time and the person who took it, for service-related messages

8.3 How to Stop Receiving Text Messages

  • Reply STOP to any message from us to end marketing texts immediately
  • Reply HELP for assistance and our contact details
  • Email webmaster@gymtechfitness.com with your mobile number and “Remove from SMS” in the subject line
  • Telephone (866) 496-8324

You will receive one confirmation message and then no further marketing texts. Transactional messages about an active order or a booked appointment may continue unless you ask us to stop those as well.

8.4 Our TCPA Commitments

  • Consent to receive marketing texts is never a condition of purchasing any product or service
  • We do not use an automatic telephone dialling system or an artificial or prerecorded voice for marketing without prior express written consent
  • We do not make marketing calls or send marketing texts to numbers on the National Do Not Call Registry or on our internal do-not-contact list without consent
  • We keep records of each consent, including the date, time, method, exact disclosure text and number
  • We honour revocation by any reasonable means, and within one business day
  • We observe calling and messaging time restrictions under federal and state law

9. Cookies, Pixels and Browser Storage

Cookies are small files placed on your device by a website. We also use related technologies: pixel tags and web beacons that signal an event, localStorage and sessionStorage that hold values in your browser, and software development kits inside embedded content.

9.1 Categories

Category Purpose Can be switched off
Strictly necessary Always active
Basket, checkout, session integrity, security tokens, login state, load balancing, and recording your cookie choice itself. The site cannot function without these.
No — required
Functional and preference Optional
Remembers display choices such as your selected showroom and your accessibility settings, and supports embedded content.
Yes
Analytics and performance Consent required
Measures traffic, navigation paths and errors so we can improve the site. Set by Google Analytics, Microsoft Clarity and HubSpot.
Yes
Marketing and advertising Consent required
Builds advertising audiences, measures conversions and enables retargeting across other sites. Set by Meta, Google Ads and Microsoft Advertising.
Yes

9.2 Cookies and Storage in Use

Individual cookies and browser storage entries
Name Set by Category Duration Purpose
_ga, _ga_*Google AnalyticsAnalytics2 yearsDistinguishes visitors and maintains session state
_gcl_auGoogle AdsMarketing3 monthsConversion attribution
_fbp, _fbcMetaMarketing3 monthsIdentifies a browser for ad delivery and conversion measurement
_clck, _clskMicrosoft ClarityAnalytics1 year / 1 daySession replay and heatmap association
MUIDMicrosoftMarketing13 monthsRecognises a browser across Microsoft properties
hubspotutkHubSpotFunctional / marketing13 monthsAssociates a browser with a contact record
__hssrc, __hssc, __hstcHubSpotAnalyticsSession to 13 monthsSession and traffic source tracking
woocommerce_cart_hash, woocommerce_items_in_cartWooCommerceStrictly necessarySessionBasket contents
wp_woocommerce_session_*WooCommerceStrictly necessary2 daysLinks your browser to your basket and checkout session
wordpress_logged_in_*, wordpress_sec_*WordPressStrictly necessarySession or persistentAuthentication for account holders
gtf_consent_v20Gym Tech FitnessStrictly necessaryUntil clearedRecords your cookie category choices, date and policy version
gtf_prefs_v20Gym Tech FitnessStrictly necessaryUntil clearedYour accessibility display settings
gtf_region, gtf_stateGym Tech FitnessStrictly necessarySession or up to 12 monthsYour selected showroom and state. Duration depends on the remember choice in section 4.2
gtf_region_prompt_v1, gtf_region_consent_v1Gym Tech FitnessStrictly necessarySession or up to 12 monthsRecords that we already asked, and the scope you requested
Voiceflow chat stateVoiceflowFunctionalUntil clearedKeeps your chat thread across page navigation

Third parties occasionally rename or add cookies. This table is reviewed regularly. If you find an entry that is not listed, please tell us and we will investigate and update it.

9.3 Controlling Cookies

  • Our preference centre. The most direct route. Select the accessibility and privacy button in the lower-left corner of any page, open the Privacy tab, and change any category
  • Browser settings. Every major browser can block or delete cookies and clear site storage. Blocking strictly necessary cookies will break the basket, checkout and login
  • Industry tools. optout.aboutads.info (opens in a new tab) and optout.networkadvertising.org (opens in a new tab)

9.4 Global Privacy Control and Do Not Track

We honour the Global Privacy Control signal. Where your browser or extension transmits GPC, we treat it as a valid request to opt out of sale and of sharing for cross-context behavioural advertising, and we apply it automatically without requiring any further action from you.

We do not respond to the older DNT header, because no common industry interpretation of that header was ever settled. Please use GPC or our preference centre instead.

10. Artificial Intelligence and Automated Processing

10.1 Where We Use Automation

AI chat assistant
Generates conversational answers about equipment, design and service, and can collect the details needed to pass an inquiry to a person.
Lead routing
Rules-based workflows direct a submission to the correct showroom or team using the service type and region you selected.
Lead prioritisation
Submissions may be ordered for follow-up using the budget, timeframe and urgency you supplied. This affects only the order in which our team makes contact.
Spam and fraud screening
Automated checks, including hidden honeypot fields and submission pattern analysis, filter automated traffic.

10.2 Human Involvement

No pricing, credit, eligibility, service refusal or other consequential decision about you is made by automated means alone. A member of our team reviews and decides. You may ask for human review of any automated outcome by emailing webmaster@gymtechfitness.com.

10.3 Accuracy of Generated Content

Important Replies from the AI assistant are generated automatically and are labelled in the interface as capable of error. They are provided for general information only. They are not a quotation, a binding offer, a stock confirmation, a technical specification, or professional design, engineering, medical or fitness advice. Availability, pricing, dimensions, compatibility and lead times must be confirmed by a member of our team before you rely on them.

10.4 Training

We do not authorise our processors to use your conversations or submissions to train general-purpose or third-party foundation models. We may review transcripts internally to correct errors and improve the assistant's configuration for our own site.

11. How Long We Keep Information

We keep personal information only as long as needed for the purpose it was collected for, to meet legal and tax obligations, to resolve disputes, and to enforce our agreements. Retention periods below are defaults and may be extended where a legal hold, claim, investigation or regulatory requirement applies.

Default retention periods
Category Period Reason
Inquiry and lead records3 years from last contactSales follow-up and limitation period for claims
Customer order and invoice records7 yearsTax and accounting obligations
Service, repair and installation records5 years from the visitWarranty administration and product liability
Email marketing consent recordsTerm of consent plus 3 yearsEvidence of CAN-SPAM compliance
SMS consent recordsTerm of consent plus 5 yearsEvidence of TCPA compliance
Cookie consent recordsUntil you clear them, reviewed every 12 monthsEvidence of consent and re-consent cycle
AI chat transcripts12 monthsFollow-up and quality review
Google Analytics data14 monthsAnalytics reporting window
Microsoft Clarity session replaysPer provider default, not extended by usUsability and accessibility diagnosis
Web server and security logs90 daysSecurity monitoring and fraud prevention
CCTV at showrooms, where installed30 daysPremises security
Suppression and do-not-contact listsIndefiniteRequired so an opted-out person is never re-added

At the end of a retention period we securely delete or irreversibly anonymise the data. Anonymised and aggregated statistics that can no longer identify anyone may be kept indefinitely.

12. Your Privacy Rights

The rights below are available to everyone who contacts us, regardless of where you live. We extend them voluntarily rather than restricting them to residents of particular states.

Know and access

Ask what we hold about you, where it came from, why we use it and who we share it with, and receive a copy.

Correct

Have inaccurate or incomplete information about you put right.

Delete

Ask us to erase your information, subject to records we must keep by law.

Object and restrict

Object to direct marketing or to processing based on legitimate interest, or ask us to pause processing while a dispute is resolved.

Portability

Receive a copy in a structured, commonly used, machine-readable format.

Withdraw consent

Withdraw any consent at any time, without affecting processing already carried out lawfully.

Limit sensitive data

Ask us to limit the use of any sensitive information that reached us despite section 2.4.

Non-discrimination

Exercise any right without being denied service, charged more, or given a lower quality of service.

Appeal

Ask us to reconsider if we decline a request, and receive a written explanation.

12.1 How to Make a Request

Please tell us which right you wish to exercise and give us enough detail to find your records. If you cannot use email or the telephone because of a disability, tell us how you would prefer to communicate and we will accommodate it — see our Accessibility Statement.

12.2 Verification

To protect you, we must be reasonably certain who is asking. We normally verify by matching two or more data points already in our records, or by replying to the email address or telephone number we already hold. We will not ask for a government identification document or a payment card number to verify a routine request. Verification information is used only for verification and is then deleted.

12.3 Authorised Agents

An agent may submit a request for you with written authorisation signed by you, or with a valid power of attorney. We may contact you directly to confirm the authorisation and the agent's identity.

12.4 Timing

  • Acknowledgement within 10 calendar days
  • Substantive response within 45 calendar days, extendable once by a further 45 days where the request is complex, with notice to you of the extension and the reason
  • Marketing opt-outs actioned within 10 business days for email and 1 business day for text
  • Appeals answered in writing within 45 calendar days

Requests are free. We may charge a reasonable fee only for repetitive or excessive requests, and we will tell you before doing so.

12.5 When We May Decline

We may refuse, in whole or in part, where we cannot verify identity, where the request is manifestly unfounded or excessive, where fulfilling it would infringe another person's rights, where we must retain the record to comply with a legal obligation such as tax record-keeping, or where the information is needed to establish, exercise or defend a legal claim. We will always tell you which ground applies and how to appeal.

12.6 State-Specific Notes

California
Residents have the rights above under the CCPA as amended by the CPRA, including the right to know, delete, correct, opt out of sale or sharing, and limit the use of sensitive personal information. We have not sold personal information and have not shared it for cross-context behavioural advertising other than through the marketing cookie category, which requires your opt-in. We do not use or disclose sensitive personal information for purposes requiring a right to limit.
Nevada
Residents may submit a verified request not to sell covered information under Nevada Revised Statutes Chapter 603A. We do not sell covered information, and we will record any request received.
New York
As a New York business we comply with the SHIELD Act's reasonable safeguards and breach notification requirements, and with New York General Business Law provisions on consumer protection and unsolicited communications.
Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other comprehensive-law states
Residents may exercise the rights above, including the right to opt out of targeted advertising and profiling and to appeal a refusal. Our universal opt-out honours the Global Privacy Control signal described in section 9.4.
Outside the United States
If you are in a jurisdiction with additional statutory rights, we will honour them to the extent they apply to us. Please identify your jurisdiction in your request.

13. Every Opt-Out in One Place

Opt-out methods and timeframes
What you want to stop How Effective
Marketing emailUnsubscribe link in any message, or email usUp to 10 business days
Marketing text messagesReply STOP, or email us your number1 business day
Analytics cookiesPreference centre, Privacy tabImmediate
Advertising and retargeting cookiesPreference centre, Privacy tabImmediate
Personalization cookiesPreference centre, Privacy tabImmediate
All non-essential cookies at onceSelect Decline on the banner, or transmit Global Privacy ControlImmediate
Google Analytics across all sitesBrowser add-on (opens in a new tab)Immediate
Meta ad personalizationMeta ad preferences (opens in a new tab)Immediate
Microsoft advertising and ClarityMicrosoft privacy dashboard (opens in a new tab)Immediate
Ad targeting across many networksoptout.aboutads.info (opens in a new tab)Varies by network
Stored showroom preferenceChange my location in the site footer, then clearImmediate
Stored accessibility settingsPreference centre, Reset to defaultImmediate
AI chat transcript in your browserRestart conversation in the chat menuImmediate
Sale or sharing of personal informationGlobal Privacy Control, or email us. We do not sell, and we log every requestUp to 45 days
All processing — deletion requestEmail us with “Delete My Data” in the subject lineUp to 45 days

14. Children's Privacy

Our website, products and services are directed to adults. We do not knowingly collect personal information from children under thirteen, and our advertising is not directed to them, consistent with the Children's Online Privacy Protection Act.

If you believe a child under thirteen has given us personal information, email webmaster@gymtechfitness.com with enough detail for us to locate the record. We will delete it promptly and confirm to you in writing.

If you are between thirteen and eighteen, please obtain your parent's or guardian's permission before submitting personal information or making a purchase. We do not knowingly sell to minors without adult authorisation.

Fitness equipment can cause serious injury if used without supervision or instruction. Nothing in this policy or on our website is an invitation for a minor to use equipment unsupervised, and our Terms of Use govern product use.

15. Security

We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorised access, disclosure, alteration and destruction, as required by the New York SHIELD Act and comparable standards.

15.1 Measures in Place

  • TLS encryption for all traffic between your browser and our site, and for all onward transmission to our processors
  • Managed hosting with network-level filtering, monitoring and patch management
  • Role-based access control, so staff see only the data their role requires
  • Multi-factor authentication on administrative and CRM accounts
  • Payment card data captured directly by a PCI DSS compliant gateway and never stored on our systems
  • Routine security updates to the platform, plugins and dependencies
  • Honeypot fields and submission pattern analysis to filter automated abuse
  • Automatic masking of input fields in session replay tooling
  • Written data processing agreements with every processor
  • Periodic review of vendor access and removal of access that is no longer needed
  • Staff training on data handling and phishing awareness

15.2 If a Breach Occurs

  • Contain and investigate the incident, and preserve evidence
  • Assess which individuals and which categories of data are affected
  • Notify affected individuals in the most expedient time possible and without unreasonable delay, as required by the SHIELD Act and other applicable breach laws
  • Notify the New York Attorney General and other regulators where required
  • Describe what happened, what was involved, what we are doing, and what you can do
  • Remediate the root cause and update our controls

15.3 Reporting a Vulnerability

If you believe you have found a security vulnerability in our website, please report it to webmaster@gymtechfitness.com. Please give us a reasonable opportunity to investigate and remediate before public disclosure. We will not pursue action against good-faith research that avoids privacy violations, service degradation and data destruction.

16. Where Your Information Is Processed

Gym Tech Fitness is established in the United States and serves the New York tri-state area. Our systems and all of our processors operate in the United States. If you access our website from outside the United States, your information will be transferred to and processed in the United States, where data protection law differs from the law of your own country and where public authorities may have rights of access under United States law.

By submitting information to us you acknowledge this transfer. Where a transfer mechanism is legally required for your jurisdiction, we will put an appropriate one in place. Contact us to ask which safeguards apply to you.

19. Changes to This Policy

We may update this policy to reflect changes in our practices, technology or the law. When we do:

  • We update the effective date and the review date at the top of the page
  • For material changes we display a notice on the website for a reasonable period
  • For material changes affecting how we use information we already hold, we email customers with an active account or a recent interaction
  • Where a change requires consent, we ask for fresh consent before applying it, and the cookie banner reappears

Continuing to use the website after the effective date means you accept the updated policy, except where consent is legally required, in which case we rely on your fresh consent instead. Previous versions are available on request from webmaster@gymtechfitness.com.

20. Contact Us

Questions, concerns and rights requests all go to the same place. Our Webmaster is our designated privacy contact.

Privacy & Data Protection

Gym Tech Fitness Service LLC
Attention: Webmaster — Privacy

webmaster@gymtechfitness.com

Telephone (866) 496-8324  ·  General enquiries info@gymtechfitness.com

We acknowledge privacy enquiries within 5 business days and answer rights requests within the timeframes in section 12.4. Tell us if you need our reply in a different format or by a different channel and we will accommodate it.

20.1 Regulators

You may also contact a regulator. In New York, the Office of the Attorney General, Bureau of Internet and Technology (opens in a new tab). In California, the California Privacy Protection Agency (opens in a new tab). You may also contact the Federal Trade Commission (opens in a new tab). We would prefer the chance to resolve your concern first.

20.2 Related Documents

Free Delivery & Installation Conditions
  • Offer is valid only for items currently in stock.
  • Order value must be $5K or more (excluding taxes and fees).
  • Valid for delivery/installation within the  NY Tri-State area only.